{"product_id":"miami-see-it-like-a-native","title":"MIAMI. SEE IT LIKE A NATIVE","description":"\u003cdiv style=\"padding-left: 30px;\"\u003e\u003cstrong\u003eArtist: Photo by Don Kelly\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\u003cstrong\u003eCondition: A\/A- \u003cspan style=\"color: #2b00ff;\"\u003e*\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\u003cb\u003eDimensions: 24.2 x 35.8 in. \/ 61.5 x 91 cm.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\u003cstrong\u003eCirca: 1978\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cstrong\u003eLinen Backed\u003c\/strong\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong\u003e* See \u003ca href=\"https:\/\/chicagovintageposters.com\/pages\/test-page\" rel=\"noopener noreferrer\" style=\"color: #2b00ff;\" target=\"_blank\"\u003eCondition Grading\u003c\/a\u003e section for further details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eThere are some restored creases\/cracks along the edges and in the image; following restoration, this controversial poster that was recalled will display wonderfully once framed.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"padding-left: 30px;\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cstrong\u003eOne of the most notorious pieces of American tourism advertising ever produced, and one of its great accidental success stories.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cstrong\u003eIn 1978, the Dade County Tourism Board hired Beber Silverstein, South Florida's charismatic, creative advertising shop, to reposition Miami to a national audience. \"Miami had a problem at that time,\" recalled agency co-founder Elaine Silverstein. \"We had a reputation as an area for retirees.\" The solution was a campaign that, as Silverstein put it, \"embraced what was positive and perhaps forgotten about Miami, and a memorable line to tie it all together.\"\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cstrong\u003eThe tagline was \u003cem\u003eMiami: See It Like a Native\u003c\/em\u003e. The poster was model Gail Kelly, photographed by her husband Don Kelly, snorkeling gear in hand, back to the camera. The agency considered it innocuous. More than 20,000 were printed and about half put in circulation.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cstrong\u003eThen came the reckoning. Roxy Bolton, president of the local chapter of N.O.W., declared it sexist, took her complaint to commissioner Ruth Shack, and a hot political debate roiled through local government. The county commission, the very same body whose tourism board had commissioned the poster, ordered it shredded.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cstrong\u003eThe irony runs deep. Approximately 10,000 of the posters had already been mailed to travel agents across the United States before the commission could act. The broader campaign was never cancelled. And the controversy that was meant to bury Beber Silverstein instead launched them nationally; new clients included the parent N.O.W. organization itself, the NEA, Humana, and the Helmsley Hotel chain.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003cstrong\u003eToday the poster is a genuine collector's piece and a certified piece of Miami history. It hangs in Miami's own Historical Museum fittingly, directly across the street from the county commission offices that ordered it destroyed.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Chicago Vintage Posters","offers":[{"title":"Default Title","offer_id":52166617891098,"sku":null,"price":1200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/0377\/7329\/files\/FDF1A946-35FB-4C8C-B499-E00C04E30C04.jpg?v=1777940704","url":"https:\/\/chicagovintageposters.com\/products\/miami-see-it-like-a-native","provider":"CHICAGO VINTAGE POSTERS","version":"1.0","type":"link"}